Nike NYC House of Innovation

Client: Nike

Agency: Word Agency

Date: June 2023

Event Type: Creator shopping experience

Role: Event Assistant & Social Content Creator

In partnership with Nike, creators were selected to shop at House of Innovation in NYC and customize a jersey - centering women’s soccer on the world stage. The shopping experience included browsing the store and capturing the process of getting a personalized jersey, encouraging promotion and buzz.

Content Creation included:

• Live IG story recaps

• Photo + video content creation via iPhone

• Editing and captioning