Nike x BDBR 5k Marathon City Island

Client: Nike x Boogiedown Bronx Running Club

Agency: Word Agency

Date: May 2023

Event Type: Running Shoe Release Event

Role: Production & Event Assistant

Our event was not just about the 5k marathon, but about the community coming together. Runners, the heart of our event, arrived at the Bay Plaza store to receive their Air Pegasus 40 shoes and check in via their Nike Running app. They completed their run at City Island, where our production crew, recognizing their contribution, met them with branded t-shirts and meal tickets to dine at Tonys Pier Restaurant. As they dined on the pier, a local artist painted a live mural on canvas, and a vendor handed out coquitos for dessert, all to show our appreciation for their participation.

Production included:

• Onsite coordination

• Store activation set up

• Branded swag distribution

• Attendee registration

• Photo + video content creation via iPhone